Postal Optimization and Logistics

Postal Optimization and Logistics

Postal Optimization and Logistics | AxenData

Precision planning helps maximize ROI.

Getting your mail where and when it needs to be takes an intricate balance of key disciplines. AxenData has the team, resources, expertise, and strategic relationships to execute complex campaigns with precision.

Postal Optimization and Logistics | AxenData

Our logistical expertise moves your mail pieces to and through the USPS distribution system as efficiently and economically as possible.

Our focus on postal compliance maximizes your postage savings.

It starts with data hygiene. Our mail experts review your data for National Change of Address (NCOA) compliance and determine pre-sort and barcoding parameters. Accurate data is the first step in creating more efficient mail, and helps you qualify for automation discounts.

Additionally, our structural design staff reviews your mailer’s physical specs. Sometimes slight changes in size, paper, page count, and/or closure style have the potential to realize additional postage savings.

Virtual Sorting

Meanwhile, our postal logistics team performs a mail load plan using your mailing list and mailer specs. This determines what shipping resources and transportation requirements are necessary to meet your critical in-home or in-mail dates without negating the mailing discounts you’ve earned.

This exercise reveals:

Number of palletes of mail trays, which determines the…

number of loads to be moved by the…

best transit method, to the…

optimal USPS delivery system entry points.

Reap the benefits of our strong industry relationships.

Our consultative approach to postal optimization and logistics starts with the question, “What is our client trying to accomplish?”

From there we rely on a mix of internal expertise and affiliated relationships to balance the costs of delivery with the program goals, delivering for our clients virtually every day of the year.