InformedDM™

InformedDM™

InformedDM™ | AxenData

42 million people want to see what you are mailing them… before it arrives.

That’s how many subscribers USPS Informed Delivery has. Participating in this free program, direct mailers can earn a postal discount of 4% for qualifying pieces during the USPS 2022 Informed Delivery promotion.

InformedDM™ | AxenData

Subscribers get daily email alerts from the USPS showing what will arrive in their mailbox.

For free, mailers can include call-to-action links and color ride-along images in the email. Before your offer is even in customer hands, drive engagement using:

General Marketing Campaign

RetargetingDM™

Contests

Event enrollment

Support-generation programs

First-come, first-served offers

The InformedDM Process

Mailers enter postal system.

High-speed sorting captures black and white image of side for emailing

Provide substitute color preview images and a call-to-action that subscribers receive prior to home delivery.

Subscribers click on link to engage and convert.